Why People Are Afraid of SEO?
For small business owners, it is more likely that they have heard at least one person proposing that they learn SEO (search engine optimization) and follow an online strategy for the firm. In this lieu, a lot of people search the internet, using their cellphones or computers, just to look for any business or service. Also, there are many digital marketing firms that aid in SEO and online marketing strategies for businesses and companies, like APLUSDIGITAL.CA.
If you are a business owner, you understand that you may be asked for a website. This will look for a little working for it to appear in the search engines. Then, after you spend some time in building a basic website for your firm, it turns out that the website is not “optimized” enough. From what you know, search engine optimization entails too much time, is confusing and does not promise good results. A lot of small business owners experience this and despite knowing that necessity of owning a website, they still hesitate to start their own or hire an agency.
1. Their Product May Show To Be Gimmicky
There are business owners who are discouraged in starting and implementing an SEO strategy, because they think that by doing so would entitle them to look gimmicky. Such belief is formed from what they have read about or seen cases wherein SEO is used as a questionable strategy to gain profit and buy traffic.
2. Everything Is Not a Magic Formula
For those who think that SEO is a magic formula for an instant online success and gaining profit, it is a disappointing and frustrating belief. For a fact, SEO is an important factor to your business’s profitability, but it will ask for more time prior to having a return on investment.
3. SEO is Too Technical
Furthermore, a lot of small business owners, who are new to SEO, thinks that SEO is a confusing and technical process that can be performed by a web developer or a “smart computer nerd.” These businesses think that they are unqualified to implement SEO or even get to know SEO.
For a fact, a lot of the elements of SEO can be performed by virtually anyone. It is not necessary to have a background in using the computer or development. The basic SEO is simple to know and will seek for just a few hours of learning. For a young company, who is new to SEO, it is advisable to concentrate on implementing just some and simple fundamental SEO elements and tactics.
4. The Google Punishment and Penalties
Aside from knowing how to pursue SEO, you may have heard of the Google’s SEO penalties. The presence of a lot of potential penalties out there for the careless persons is true. Also, when
you are doing SEO just by yourself, you may have gotten information about a foolproof method to achieve rankings. But, after one month, you may find out that this is a disapproval from Google.
5. It Allows Too Much Time
For those who are new to SEO, they think that this type of online strategy is confusing and long process that ask for a lot of parts to be fulfilled. Even if there are a lot of factors to use when optimizing a website, these does not ask to be completed all at the same time.