Looking for a Side Gig? Here’s How You Can Become an Influencer
Whether you want an additional income or just another way to spend your free time, getting a side gig can significantly improve the quality of your life in a PG in Whitefield, Bangalore. You’ll be able to enhance your skills, be more productive and even learn new things in the process. And the money you earn can probably work as additional change for you once you are done paying for board and services in your paying guest accommodation. But when it comes to a side hustle, you may not want to make a huge investment or defer to other people. That’s where the online world comes in. In today’s digital world, it’s easier than ever to be your own boss, especially as an influencer. You’ve seen their posts all over your Instagram feed, and definitely wondered what it would be like to be them. Well, you might soon get to find out. Because today, we’re going to take you through the process of becoming an influencer and actually earning money. Because social media is like any other industry – you just need to know the tools to crack it. And if you are staying in a leading professionally managed accommodation like Stanza Living, you benefit from their uninterrupted, industry-grade internet facility to pursue your dreams online. So, if you’ve got your smartphone and WiFi ready, let’s get started.
Know your market
When you start creating your account, you need to know what your brand is going to be. What is the community of followers you’re looking to attract? What kind of posts are you going to be making? How will you make yourself relatable? Because becoming an influencer is not just about maintaining an aesthetic, it’s about finding a niche for yourself and building your brand.
Maximise your followers
When you’re getting started engaging with your audience, it’s important to drive them towards multi-platform content so that you can garner the most out of each post. Cross reference your Instagram to your blog or your online store and vice versa to maximise engagement. This will help you build a dedicated audience as well as increase your reach.
Choose your partnerships wisely
Once you’ve gotten to the stage of approaching brands for partnerships, you’ve got to up your game. Simply tagging your selfies with #ad may not be the best way to go about it. You need to approach brands or choose products that actually fit into your feed and resonate with the values you showcase. If you choose a partnership that doesn’t vibe with your brand at all, your followers may perceive you to be inauthentic. Once you’ve shortlisted brands or companies you want to work with, reach out to their social media team and pitch a partnership. There are several templates you can find online to craft the perfect pitch.
Keep it consistent
As an influencer, whether you’re just starting out or if you’ve been in the game for a while, there’s no one formula for success. There’s no perfect number of posts or stories that you need to make every day to build your following. Instead, you need to figure out a schedule that’s practical for you and keep it consistent. Consistency is key when it comes to being an influencer, as the more you post, the more content your community will have to engage with and the more chance you’ll have for growth. But keeping unrealistic goals can lead to fatigue, especially if you have competing responsibilities at your primary job, and a drop in momentum in the longer period of time. So, fewer posts but in a consistent manner is the best way to go.
Consider training and research
If you’re really serious about building your brand on social media and knowing the ins and outs of becoming an influencer, you could also consider taking a course or some training that will help you with this role. You can participate in workshops, hire a coach or research content curation and design to level up your profile. But most importantly, as an influencer, it’ll be really important for you to do your research and stay up to date on what’s trending so that you can maximise your reach. For example, if you are a lifestyle influencer or are writing on a subject related to students – say a good place to stay in a new city, it is a great idea to visit the website of brands such as stanza living that offer services like student housing, lifestyle amenities etc to cover relevant content on the subject.
With these tips, you can turn your dreams of becoming an influencer into reality. So, what are you waiting for? Create that new account and get started!